logo

OUR Story

REDMUR was founded in 2022 by a young team led by Thony Ibegbulem, Ivie Osuamkpe and Emmanuel Owoicho. Recognizing the potential in the digital fashion sector, our ambition to revolutionize fashion experience was harbored.

In December 2022, we unveiled Nigeria's pioneering virtual influencer named Mojirade as a proof of concept. Mojirade, a stunningly realistic computer-generated virtual human has swiftly captured the attention of the global fashion community, resulting in a rapidly growing audience on Social Media.

REDMUR operates at the crossroads of Fashion, Media, and Technology. We believe that fashion is more than just about what we wear; it is our identity, our culture and our art. As part of our mission to empower creativity and redefine fashion, REDMUR is committed to providing an avenue for creators to exercise their creative freedom, foster new forms of expression, and ultimately improve the fashion experience.

OUR MISSION

Empowering creativity, redefining fashion.

Captivating visual content that elevates brand imagery

Impactful experiences that ignite brand connections

Innovative technologies that enhance brand creativity

OUR VISION

We believe that fashion is about functionality and self-expression. In recent years, we have seen an imbalance between these two elements, with physical constraints limiting emerging designers' creativity and consumers' self-expression. However, we see a bright future ahead where emerging digital technologies such as 3D, Extended Reality, Artificial Intelligence, and Blockchain can be used to create fashion experiences that are not only limitless but also sustainable.

Our vision, therefore, is to be at the forefront of this transformation and become a leading force that evolves with the changing landscape of fashion and digital media. By exploring the potential of screen-wear and other emerging digital fashion trends and creating innovative and inspiring campaigns that showcase the beauty and power of this new era of fashion, we are building a brand that is synonymous with innovation, creativity, and the seamless integration of fashion and technology.

As we move towards an increasingly digital world, the lines between fashion and technology continue to blur. This is where we see the potential of screen-wear culture, an emerging fashion category that combines the best of both worlds, where fashion and technology intersect to create exciting new possibilities for self-expression and creativity. We believe that screen-wear is not just a passing trend, but a movement that will shape the future of the fashion industry, driving sustainability and innovation.